Meta Ads: Facebook and Instagram
Meta Ads That Chase Qualified Leads
Several creative concepts, one clear test plan and a weekly read on what to keep.
- Concept sheet: hook, offer, format, tracking tag
- Lead quality fed back to the system
- Clear stop and scale rules
Free 15-minute fitting call. Find the right size first time.
As a Meta ads agency, we run Facebook and Instagram campaigns built around lead quality rather than cheap clicks, with weekly creative tests and clear reports. This is Facebook ads management and lead generation ads with the tracking set up first.
Creative system
The testing board
Most pages bury this. We show it. Every ad gets a label so the report can say which one worked.
| Concept | Hook | Offer | Format | Tag | Week-2 call |
|---|---|---|---|---|---|
| A | Question to the buyer | Free fitting | Image | utm_content=a1 | Keep |
| B | Before and after | Free fitting | Reel | utm_content=b1 | Scale |
| C | Price lead | 20% off | Image | utm_content=c1 | Stop |
Cadence
One week of testing
- Day 1–2
Launch
- Three concepts live with equal small budgets
- Tracking confirmed with a test lead
- Day 3–5
Read
- Cost per click and lead quality checked
- Weak concepts paused
- Day 6–7
Decide
- Winner gets more budget
- Two new concepts briefed
Sample report
What you see in the report
Price in view
How we charge
Test
First month, three concepts
- Account and tracking setup
- Three concepts
- Weekly read
Run
Ongoing campaigns
- Everything in Test
- New concepts every month
- Monthly call
Ad spend is paid by you to Meta. Video production is separate.
FAQ
Straight answers
Do you make the creatives?
Yes, with a testing plan. Video shoots are separate.
Can ads send people to WhatsApp?
Yes. See Click-to-WhatsApp Ads.
How much should I spend to test?
We’ll suggest a starting budget after a short review.
Do you guarantee results?
No.