Amazon Ads
Amazon Ads That Watch ACoS, Not Just Sales
Listing fixes first, then Sponsored Products and Brands run weekly, with ACoS, TACoS and profit in one report.
- Listing and A+ content checked before ads go live
- Weekly search-term and bid review
- Your Seller Central account stays yours
| Campaign | Spend | Sales | ACoS |
|---|---|---|---|
| Sponsored Products · Auto | ₹4,200 | ₹16,800 | 25% |
| Sponsored Products · Exact | ₹2,900 | ₹14,500 | 20% |
| Sponsored Brands | ₹1,800 | ₹5,400 | 33% |
Our Amazon ads agency India service starts with a listing check, then runs a weekly review of search terms, bids and ACoS for sellers. This covers Amazon PPC management for India sellers.
How it runs
Ads sit on top of the listing
Ad cost on a bad listing is money lost. We fix what is cheap to fix first.
- Step 1
Listing check
- Title, images, bullets and price compared with top results
- Missing keywords and A+ content gaps listed
- Step 2
Account and tracking
- Brand Registry, catalogue and ad account checked
- Margin per product worked out so we know your break-even ACoS
- Step 3
Launch
- Auto campaigns to find search terms
- Exact and phrase campaigns for the winners
- Step 4
Weekly cycle
- Search terms added or blocked
- Bids and budgets moved to products that pay back
- Step 5
Report
- Spend, sales, ACoS and total ACoS (TACoS)
- Next month’s plan
The metrics
Know your numbers
Amazon reports ACoS and ROAS. TACoS is an industry measure we calculate from your total sales.
ACoS
Ad spend divided by ad sales. We compare it with your break-even, not a generic target.
TACoS
Ad spend divided by total sales. Shows whether ads are building organic sales over time.
ROAS
Ad sales divided by ad spend. The same idea as ACoS, turned upside down.
Impression share
How often your ad appears for the terms you care about.
Ad types
Pick the ad type that matches the job
We start with Sponsored Products and add the rest when the numbers support it. Availability of formats can differ by account and region, so we confirm in your Seller Central.
| Ad type | Best for | Where it shows |
|---|---|---|
| Sponsored Products | Selling a single product now | Search results and product pages |
| Sponsored Brands | Building the brand and a range | Top of search with logo and products |
| Sponsored Display | Retargeting and product pages | On and off Amazon |
| Amazon DSP | Large budgets, wider reach | Programmatic, on and off Amazon |
Sample report
The report you receive
Every month you see where ad money went, which products it paid back on, and what we will change.
| Search term | Spend | Orders | Action |
|---|---|---|---|
| stainless bottle 1 litre | ₹1,900 | 14 | Keep |
| bottle | ₹2,300 | 2 | Block |
| insulated bottle gym | ₹800 | 9 | Add exact |
Calculator
Break-even check
If your margin is 35%, an ACoS above 35% loses money on each sale. Try your own numbers.
Break-even ACoS equals your margin before ads. The figures are your own guesses, not a forecast.
Price in view
How we charge
Starter
Few products, learning what works
- Listing and account check
- Up to ten products in ads
- Weekly search-term review
- Monthly report
Growth
A growing catalogue
- Everything in Starter
- Sponsored Brands and Display
- A+ content plan
- Monthly call
Pro
Large range or several brands
- Custom structure and rules
- Brand store and DSP planning
- Weekly call
Flat monthly fee for management. Ad spend goes from your Amazon account to Amazon. A+ content, photos and video are quoted separately.
Account ownership
Who owns what
Several agency pages leave this out. We put it up front.
- The seller and ad accounts stay in your name
- We use the access Amazon allows for agencies. You can remove it any time
- You get the search-term data and the report every month
- No lock-in contract. Stop with 15 days’ notice
FAQ
Straight answers
How much do I need to spend on ads?
Enough to collect clicks and orders across your products. We suggest a figure after the listing check and your margin. There is no honest single number for everyone.
Do you take a percentage of ad spend?
No. The fee is flat and shown above.
What is a good ACoS?
It depends on your margin. If margin is 35%, break-even ACoS is 35%. We set a target for each product.
How soon will I see results?
Ads start collecting data in days. A fair read takes a few weeks, longer for new listings with no reviews.
Do you fix the listing too?
We check it and send a list of fixes. Writing A+ content and new photos is quoted separately.
Can you run Amazon DSP?
We plan it with you when budgets are large enough to justify it.
Can I cancel?
Yes, with 15 days’ notice.
Do you sell on Flipkart too?
Yes. See Flipkart Ads. The two work differently, so each has its own plan.